Jim's Blog

Package is more then just a package

People are dumb. It just seems to be how we are wired. For some reason, we end up putting more value on first impressions and packaging then I think that we should. Some times it doesn't even have to be a covering / wrapping, just how it is delivered. I'm sure that there are have been many PhD's written to prove this all, I just can't be bothered to reference them. (aside: People are also lazy).

I try and make dinner seem special most nights. I find the effort is worth it, if only for my enjoyment. No, that's a lie. I do it for Laura. On the nights I'm home alone I'd eat out of a can if only I could microwave it. So, with the idea to maximize the impression of dinner tonight, I presented it as "Poached west coast salmon, served in a cream and bacon reduction, with steamed swiss chard, and sweet Ontario maize". Sounds good. Sounds much better than than "fish cooked a in pan with some water and things Laura didn't want me to add, cooked green wach-ma-call-its and week old leftover corn". It's the same food, just one meal tastes better before you've even lifted a fork to your mouth.